ASTRALCOM “Electrifies” Display and PPC Results for Easy Motion Bikes

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When Easy Motion Electric Bikes contacted us in June, we didn’t know a thing about electric bikes. Yet, we were immediately interested and excited by this opportunity because some of us here at ASTRALCOM are avid cyclists. After obtaining a couple of eBikes to test-out and live with, we went to work on social media content creation, display ad development and paid search (PPC) campaign planning.

If you’ve never ridden an eBike, you must! It’s an exhilarating and free feeling experience. Getting to and staying above 20mph is easy and quick. It’s addictive and we run most of our errands on the eBikes, instead of with our cars. And above all, it’s revolutionary. We transferred all of these feelings into content and messaging elements for social, display and paid search channels.

A month later we launched the multichannel initiative and the results are outstanding!

  • New users increased by 16%
  • Conversions jumped by 220%!
  • Goal completions skyrocketed by 260%!

Are you a cyclist looking for the next thing in bikes? Get an Easy Motion electric bike!

Are you a business with a product that you want to promote? Call us at 800.536.6637, or click and let’s get you plugged-in to more traffic and sales.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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