ASTRALCOM Helps icookwith.com Rise to the Occasion

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At ASTRALCOM, we approach every single project the same way: backwards. I know, it sounds lame, but it really works for us because, once we know what the goal is, it’s easier to figure out what it takes “to get there from here.” When icookwith.com contacted ASTRALCOM, it was the 11th hour and they were already behind schedule. They wanted to launch but needed to accomplish several mission critical items beforehand.

So we went to work, backwards, so-to-speak.

After identifying and prioritizing key tasks, we then looked at where icookwith.com was today and where they wanted to be for launch. It was easy to see what needed to be done to help them reach their goal. So we went to work on several website and customer experience enhancements. We then developed a basic content publishing platform and then outlined a content marketing plan to help launch them to the world.

Not even halfway thru the project, icookwith just came right out and said it, “I am so happy! I love, love, love working with all of you.”

If you don’t feel this way about your agency, then you should contact us to feel some love.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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