Dispatch from the International Builder’s Show: The Ever Evolving Expectations of Homebuyers

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What We Learned at IBS 2019

The 2019 International Builder’s Show (IBS) went down in Las Vegas last month, and by all accounts, was one of the most well-attended events in the show’s long history. I was interested to learn about sweeping trends in the home building market. For instance, the remodeling market is hot and the construction market is grappling with a surplus supply of work and deficit of workers. The construction of higher tech, smart homes was a frequent topic among presenters – it’s no longer enough to build a structure. Homes need to be ready to adapt to an evolving suite of in-home technologies.

What really caught my attention was the focus on homebuilders’ digital marketing strategies and customers’ shifting perceptions around digital experience. Now that easy-to-use services like Uber, Amazon, and Netflix are part of peoples’ everyday rotations, expectations around how digital experiences should look, feel and function have shifted. Updates like re-skinned websites or an added feature here and there are now par for the course.

Builder Online profiled a great session by Jamie Gorski about the self-service nature of digital experience. But if you want to get right to it, just contact us at ASTRALCOM and we’ll help you develop and implement innovative and inspiring ways to reach, engage and convert more new home buyers, more consistently.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.





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