Marketing to Healthcare Professionals – What’s the Key Ingredient Most Campaigns are Missing?


B2B Marketing Campaigns Require Eye-Catching Angles – Especially in Healthcare

It’s not easy being a standout brand – especially when your marketing targets are some of the most discerning, scientific thinkers in the professional sphere: healthcare and medical practitioners. When it comes to influencing consumer behavior, marketers have a crucial advantage in that buyers’ behavior is not rational. PM Live expounds this point, calling out the emotionally compelling, personality-driven campaigns that famously win over the mindshare of customer groups.

When it comes to making a compelling case for healthcare companies, it’s arguable that the same tactics of purpose-driven campaigns can be effective – the key is to layer hard evidence and proven facts. As with any customer strategy, it’s essential for markets to know their audience. A product for nurses, for instance, will require distinct content marketing, whereas a product or service for a healthcare facility or for a specialist would look different.

ASTRALCOM is here to help you tailor your marketing strategy to audience groups across the healthcare sector. We are strong believers in combining powerful messages with research and personality. Get in touch today.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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