Top French Company Mastrad Chooses ASTRALCOM for Search Campaign Solutions

The #1 Kitchen Utensil Company in France Connects with American Consumers

(Lakewood, CA – November 15, 2011) – ASTRALCOM, LLC today announced that they had recently reached agreement with French company Mastrad, for search engine marketing and advertising services.

Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, Mastrad products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care.

ASTRALCOM worked closely with Mastrad to develop two separate search campaigns for their new ShopMastrad.com website and for their TopChips.com website. “In creating the foundation for each campaign, we worked with Mastrad to develop targeted scenarios so that both campaigns had appropriate reach and focus,” explained Richard Bergér, VP of E-Business at ASTRALCOM.

Initial metrics point to a very successful campaign for TopChips, which started in mid-October. With an average transaction value 16% higher than other referral sources for the TopChips campaign, the “Search Engine Dominator” service from ASTRALCOM has already helped the bottom line for TopChips.com.

“Repeating that success for the ShopMastrad campaign shouldn’t be any different,” stated Mr. Bergér.

For more information, visit www.astralcom.com.

About ASTRALCOM® 
ASTRALCOM Digital Business Solutions [www.astralcom.com] is a digital business solution provider that creates and develops strategic Internet and e-business implementations using web development, mobile phone applications, e-commerce, search marketing, social media, virtual world deployments, social intelligence messaging, customer experience management and business growth tactics. ASTRALCOM is a multiple award-winning business and has been named as one of the Top 10 Most Dependable Web Design Firms in California.

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ASTRALCOM Contact:
Richard Bergér, VP of E-Business
ASTRALCOM Digital Business Solutions
562.240.2114 | 562.425.6976
Richard@astralcom.com


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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