Responsive Does NOT mean Mobile-Friendly

Now that Google has enacted their new algorithm for mobile device search engine rank positioning, many businesses were caught ill-prepared. If you’re one of those businesses without a mobile-friendly website, then you’re in for some big changes in your organic search traffic. Big negative changes, that is.

This is vitally important for any business that gets its traffic from Google. To the degree that Forrester Research has indicated that just 38% of business websites are currently optimized for mobile, while nearly 86% of all U.S. smartphone users search via Google.

“But wait, my website is a responsive design,” you may say. The fact is that just because a website is responsive, that doesn’t mean its mobile friendly. Oh yes.

Just like SEO for websites, this has now become SEO, of sorts, for the mobile landscape. Notice I said mobile landscape. That’s because this new update from Google focuses only on mobile searches and not searches initiated on desktop devices.


Not sure if your responsive website is mobile-friendly? Go here to run a test on your website and see.

Go here to learn more about getting your website mobile-friendly compliant.

Don’t have time? We do. Contact us today for two quick and easy solutions that will keep you from skipping a beat and help you stay strong in Google’s search results.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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