SEO Is A Key Ingredient For Real Estate Growth

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Real Estate Goes Digital: How To Keep Your Edge With SEO

These days, every business – small or large, family-owned or public, local or global – is a digital business. When it comes to something as concrete and tangible as a new home, it may come as a surprise that 95% of homebuyers look online to learn about real estate. And yet, in a fragmented, distributed market where purchasing a home requires buyers to consider sweeping factors from economic shifts to preferential tax locations, we’re no longer in a world where a home-seeker drives by a property and is immediately swayed.

There are several tactical solutions that can benefit real estate organizations in the era of digital everything. I recently wrote about the benefit of SEO to help developers reach prospective buyers earlier in their sales journey. SEO is crucial every step of the way and can skyrocket a homebuilder’s visibility – which is just the first battle.

Offering consistent informational content on social media or blogs is another great way to grow your content footprint and establish you as a thought leader on all things relating to homebuilding, lifestyle, the environment you provide your buyers and more.

Looking for an SEO and content marketing strategy that will ensure your credibility and boost your visibility in the buyer market? Make ASTRALCOM your partner. Get in touch today.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.





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