What are Rich Snippets and How Can They Transform Your SEO?

Rich Snippets are a Secret Weapon for Content Marketers


Just when you think you’ve covered all of your bases in digital marketing, you may find yourself scratching your head when competitors rise to the top with new and improved SEO strategies. Why is it that some companies’ search results appear with star ratings, opening hours, contact info, location, while others don’t have the same rich snippets?

There are a few ways to ensure that rich snippets appear with your listing. A recent Forbes article recommends using a site called schema.org, a resource that several tech companies collaborated on to share a collection of new opportunities for digital marketers. Schema provides vocabularies that can richen your listings and extend the information that lives on your website.

When you make the most of search engines’ ever-evolving vocabularies, you can simply get better results. Let’s talk about including rich snippets into your SEO strategy.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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