How Homebuilders Can Leverage Technology to Weather a Stormy Economy

How Can Technology Become the Backbone of Real Estate?


Buckle up, folks – it is no longer a secret that the next economic recession is around the corner. Nobel-Prize winning economist Robert Schiller has said so, and trends in real estate pricing across the country indicate a slump as housing costs in the past twelve months have seen the smallest gain since 2012. It won’t happen overnight and will almost certainly not be as dramatic as 2008 – but a downturn is inevitable.

Real estate businesses feel recessions especially powerfully – so what can they do to recession-proof in advance of the next economic downturn? Reports agree that a heightened focus on technology – an asset that wasn’t there to bolster the industry in as powerful a way in 2008 – will be a major boon. As I’ve covered in the past, tech-enabled home services are a gamechanger for builders and can offer a level of competitive differentiation and lifestyle transformation that new buyers will soon come to expect.

What does technology look like in the real estate sector? Pre-purchase homebuying tools and real estate research platforms are essential implements for buyers – ensuring that homes are listed widely across regional and local real estate platforms is a crucial marketing tool. In construction, newly built homes that come equipped with the conveniences of a smart home will stand out. From digital key-and-lock codes to smart thermostats, security systems, “digital doormen” and connected entertainment, the appeal of a fully wired, smart home that is built as a turnkey, ready-to-use environment is difficult to deny.

Above and beyond the in-home services that tech can enable, searchability, reliability, and a powerful brand presence are key. If a recession is indeed around the corner, the time is now for builders to deploy powerful digital strategies to gain exposure and build momentum. If you’re ready to level-up your homebuilding business’ marketing impact, make ASTRALCOM your partner – we can help you bring multi-channel content marketing to a whole new range of customers.  Reach out to learn more about our expertise.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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