How Often Do Customers Want to Receive Emails From Brands?

You’d think researching the answer to whether or not customers want to receive emails from brands they interact with would reveal a fundamental truth. Alas, nothing is ever easy, especially in the digital world. But, that’s where MarketingSherpa comes in; they do that grunt work for the masses so that each of us doesn’t have to.

Still, though, their answer to how often customers want to receive emails from brands isn’t all that easy to decipher unilaterally. Certain demographics like customer income and nuances like messaging cadence can have a significant impact on email marketing outcomes. These elements and others are revealed in MarketingSherpa’s article. They also offer some suggestions to help increase message effectiveness and they provide a nifty little chart to help you understand.

e-mail marketing

One of the ways that your email marketing efforts can benefit right now is by reading our post How to Create a Successful Email Message. Then, contact us and we can discuss an effective cadence and frequency for your campaign.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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