Is Your Website a Waiter, Or a Salesperson?

waiterIn this Marketing Land article by Columnist David Rekuc, he states that with e-commerce websites, “Usually, the problem lies in the fundamental approach they take to online retail.”

What does he mean by that?

In his article, Mr. Rekuc says, that most brands have built their web experience as a “waiter” mentality instead of building a presence that is more like a “salesperson.” He goes through four ways e-commerce brands make mistakes and he presents four solid ways to fixing it.

E-commerce is always a tough, dynamic channel. With high cart abandonment, high bounce-rates, price shoppers and a multitude of customer experience hurdles to smooth-out; effective and experienced guidance is priceless.

Facing e-commerce hurdles that are challenging your business? Reach out to ASTRALCOM and your problems will be solved.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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