Why Phishing Emails (Unfortunately) Work – and What Marketers Can Learn From Them

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How to Phish and Win – Without Losing Customers’ Trust

If you can’t beat phishing e-mails – will you join them? Marketing Sherpa’s Blog devotes a thoughtful article to the outlandish efforts Phishers take to gain clicks and buys from unsuspecting customers. We’ve all been phished – and it doesn’t feel good. However, phishing tactics that cross over with effective marketing are worth paying attention to. At the end of the day, it’s a question of your goals as a marketer and your values as a business owner. Phishers who send vast batch emails are almost certain to be caught by spam filters in most modern inbox providers.

Marketers who adopt the goal of helping their audience learn something or navigate a decision can take a few cues from phishers – and can get strategic on how to stand out from batch-sending phishers. For one, it goes a long way to send relevant e-mail marketing. This means knowing something about your customer before you hit send – whether that’s their age, their location or their buying history, showing an indication of personalization will improve your chances of success. Conveying an important, timely message – especially a sale, promotion or special event – with some eagerness can also create a sense of direction for customers, who can prioritize their needs according to the options that present themselves.

You can also learn more from our blog post How to Create a Successful Email Message.

If you’re looking for ways to extend your brand presence and take a powerful position in customers’ inboxes, ASTRALCOM is here to help! Reach out to us today to discuss the best forms of e-mail and content marketing for your brand.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.





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