It’s Not Too Late To Plan Your 2021 Content Calendar Now

Content marketing is often as good as its ability to inform your target customer and include them in special messaging, rewarding them for spending time with your content. For this reason, it’s important to be timely. How is your content marketing surfacing relevant ideas – and are you doing so at the right time? A typical calendar year has many, many holidays to celebrate. This helps create a reliable structural backbone for content marketers – your blog posts, advertising copy, visual assets, and plans can amplify and draw attention to launches, promotions, and new offerings of yours.

Here are some general guidelines to help inform your process of calendaring content:

• Don’t overlook a significant event. This about seasonal holidays as well as culturally relevant celebrations. Within each cultural observance, chances are, searches are being run on search engines and social media. How can your brand be a part of the story?
• Plan ahead – but be flexible to be relevant. As important as it is to think about holiday content from a birds-eye view, if you lock your plans in too firmly, you’ll miss opportunities to seize on trends. Use your calendar as a guide to anchor your in-depth content. As you prepare to author new material, look into how keywords are ranking using Google’s keyword planner. This way, you can see how keywords have performed historically through different holidays, as well as keywords or hashtags that are hot at a moment in time.
• Keep it visual. As you think about stretching your content’s versatility into social media and other channels, include time to create fresh, visually relevant visuals.
• Use holidays as a way to broaden your footprint. Culturally observed moments are great opportunities to see new habits and desires formed among new audiences. With that in mind, a well-planned content calendar might allow you to target more potential customers in different demographic segments than those you currently focus on. Plus, you can also lean on your content calendar to focus on lifestyles, highlight places or types of people, or show your alignment with social causes.

A content calendar that looks ahead to holidays and peak moments will help your business grow in timeliness and relevance – and can increase your market share of audiences’ attention. It’s also a great way to ensure that your team is on the same page – even when their specific roles differ. If you’re a brand looking to align your 2021 content with your audience more strategically, ASTRALCOM can help. Here’s how we work with clients to offer a holistic approach to content strategy.