Here’s Why Real Estate Brands Are Selling Dream Homes Online
The pandemic has spurred and necessitated digital innovation across sectors. Perhaps the most surprising industry to adopt online sales is real estate, which now relies on digital engagement just as much as it does on in-person sales methods. The traditional notion of new homebuyers traveling to a site, visiting a model home, and concluding their tour with a handshake has been thrust aside mainly because of homebuyers’ desire to shop the real estate market throughout the country without booking a flight to every exciting option.
Many homebuilders have run with this opportunity, creating quick ways for hungry customers to buy a home online, sight unseen. E-commerce bells and whistles like chatbots, interactive interior design tools, and site bookings have become a sort of gold standard for builders’ online presence. Homebuyers are entering builders’ online environments with a sense of urgency and high emotional stakes. After all, nearly two years of going in and out of sheltering in place has reiterated the importance of a comfortable home. For customers that prioritize feeling informed and confident enough to make a purchase, it has been necessary for builders to make as much information available as possible.
There has never been a better moment for homebuilders to offer digital experiences that enhance a customer’s experience. If you’re a real estate business or builder looking to expand your digital marketing capabilities, work with ASTRALCOM.