How Can Restaurants Set Themselves Apart?
The food and dining business is a competitive space. For restaurants that are just starting out or those that are looking to refresh their marketing plans, here are a few unmissable tips:
- Make an impression. Every restaurant needs a visual identity – this is arguably as important as a restaurant’s name. Find ways to weave your visual signifiers (colors, fonts, shapes, motifs) into your restaurant’s physical space as well as your brand touchpoints online.
- Be active online. Hungry people discover new places to eat by searching for them within a search engine or Google Maps. Be sure to create a user-friendly, responsively designed website; make profiles on the major social media sites; use online reservation platforms; and be active in responding to customers on all social channels.
- Reward loyal customers. Consider things like point systems, loyalty rewards, or membership tiers to incentivize your superfans to keep coming back for more.
- Lean into local SEO. It is crucial that you show up when potential customers run a search for food “near me.” Here’s our guide to local SEO.
At ASTRALCOM, we work with local chain restaurants, national franchises, one-of-a-kind dining establishments, and fast casual businesses to create bespoke restaurant marketing solutions that bring you closer to your target customers.