Making Waves in the Food Business Takes Constant Innovation
Another day, same burger and fries, right? Not exactly. According to a recent interview with Taco Bell’s Chief Brand and Concept Officer, Sean Tresvant, success in the quick-service restaurant industry looks like constant invention and iteration. Here are some of his topline recommendations:
- Embrace Discomfort for Growth: Stepping out of the comfort zone is essential for growth and innovation. This type of thinking requires a strategic, proactive mindset toward embracing change and disruption in the industry.
- Take Risks to Uncover Opportunities for Innovation: Taco Bell’s commitment to taking risks and pushing boundaries is something Tresvant lives and breathes. To follow in his footsteps, brands should adopt a willingness to experiment, acknowledging the reality that they will be uncomfortable as they push the limits.
- Stay Culturally Relevant: To stay relevant regarding what consumers care about, it is important for brands to be culturally responsive. Commit to cultural resonance in such a way that shows your appreciation from your customers and recognizes that the evolving nature of consumer behavior leads to continuous adaptation.
- Don’t Shy Away from Digital Experiences: The more you are present in the digital space and leverage social media and other technology to engage with consumers, the easier it will be for you to continue to weave these touchpoints into your broader marketing strategy. Digital platforms shape customer experiences and preferences – which is precisely why you need to show up there.
- Put Your Customer First: It is critical that brands understand and meet customer needs. Make it your business to provide value wherever you can and resonate with your target audience, no matter where they find you.
If you run a quick-service restaurant, ask yourself: is your brand ready to take on a dynamic, forward-thinking stance? If you are willing to challenge the status quo in the pursuit of sustained growth and success, we are here to help. ASTRALCOM provides comprehensive content marketing, digital strategy, and SEO services to help restaurant brands up their game and outshine the competition.
