Boathouse on the Bay Re-Up’s With ASTRALCOM’s Content Marketing Campaign

“I don’t know exactly what you’re doing, but it all seems to be working!” That was the comment from the General Manager at the Boathouse on the Bay restaurant, one of Long Beach’s premiere dining establishments.

Boathouse on the Bay

We hear comments like that frequently from our clients. Especially when their traffic is up by 63% – and business in booming – due, in part, to our multichannel content marketing efforts.

So, when the time came to re-up, that’s just what the Boathouse did. Why wouldn’t they, with performance numbers like this?

  • January – June 2015 vs 2014
    • Sessions up by 71.6%
    • New users up by 63.6%

Moreover, recognizing that the Boathouse needed to reach a continually new audience, while not forsaking their loyal clients, we geared our efforts toward an even mix of customer retention and acquisition. So we kept the returning visitor ratio to around 30%.

Everyone is happy.

Get results from your content marketing efforts that make everyone happy. How? Click or call us at 800.536.6637 and let’s start a conversation.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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