Effective Food Content Marketing Strategies

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If you thought cats were the best vehicle for viral content, think again. Scroll down any millennial’s social media feed and it’ll be clear that the way to this generation’s heart is through the taste buds. For those in the food industry, that’s good news. If you know how to play the game, content marketing can be your strongest asset.

When curating content for your foodie feed, keep in mind the first impression you’re making on people stumbling across your blog or profile for the first time. If your content is old, stale, and smells like last year’s trends, you’re not giving people much reason to think your food will be any different. Innovation paired with consistency is a guaranteed recipe for success — just look at what these top brands are doing to change the content marketing game in the food industry.

One of the most powerful aspects of online marketing that many companies struggle to develop is a community. Plated is a company that delivers fresh ingredients with detailed recipes to its members. They have approached this concept by fostering user-generated content through a blog series that shows off meals which members have posted to Twitter and Instagram. This serves to create a sense of community and brand loyalty while also spreading pictures of happy customers and good food across the internet under the Plated name.

Take a closer look at that millennial’s feed, and you’ll probably start to see a pattern in the types of food posts that go really viral. While pictures of idyllic home cooked meals will always receive attention from friends and followers, the widest audiences will flock to recipes, tagging spouses and roommates about a new dish they just have to try and spread the content like wildfire. Whole Foods is a good example of a brand taking advantage of the mass-appeal that recipes offer, with a whole arm of their marketing department dedicated to the subject.

For more tips on content marketing in the food industry from top brands, check out this Newscred article, or read our Content Marketing primer.

Content marketing can be one of the most effective brand building strategies, but only if you know what you’re doing. Luckily, at ASTRALCOM, we have the experience and knowledge to help you out. Contact us today and see how we can help you make the most out of your content marketing campaign.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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