Three Ways Restaurant Brands Are Upping The Marketing Ante
Serving customers an unforgettable meal is a sure-fire way to ensure their loyalty and devotion to your restaurant brand. However, a great meal without a hungry customer is hardly a product-market fit. These days, restaurant marketing is as core to the customer experience as dining. Here are a few ways 2022’s best restaurants are approaching marketing.
- Don’t be afraid to be a brand. A memorable logo, color scheme, and visual identity can be a potent secret sauce for building customers’ affinity. Think of some of America’s most iconic restaurants – there are undoubtedly a few fast-food and casual dining chains you can call to mind based on their visual identities. Figure out how some of your competitors are dressing up their brand, and explore visual ways to set yourself apart.
- Create a Google My Business page. Whenever a person types “Food near me” into their Google Maps app, the restaurants that rank highest have a robust Google My Business page complete with accurate information, pictures, and customer reviews.
- Automate your restaurant’s order processing. Cut out the friction of forcing customers to calculate a tip when making payments and signatures with pen and paper by investing in automated tools when possible.
The restaurant industry is as competitive as ever, and ASTRALCOM is here to support how the restaurant business functions to meet the needs of 2022’s customers. Learn more about our experience working with restaurant brands.
