For Upscale Restaurants, Differentiation is All About Distinguished Service
When today’s customer wants to dine out, there is no shortage of restaurant options for them to choose from. If you run a service-forward, white-tablecloth establishment, you can make a series of minor adjustments to a customer’s experience that will win them over as long-term, loyal diners.
- Prioritize your regulars. If a customer is local or comes in regularly, chances are, they love what you’re doing and will boost your reputation. It behooves elegant restaurants to hold a few tables for this type of customer rather than booking every seat.
- Build programs around loyal customers. If a customer knows that after spending $250 or $300 with you, they’ll get a free meal, drink, or dessert with you next time, they’re likely to return.
- Offer a special menu. Perhaps your chef wants to offer a tasting menu or a multi-course, prix fixe dinner. Having these options signals to your customer that you can deliver many different types of experiences and that they can count on you for their next special occasion.
- Don’t skimp on the extras. Send a small, surprise course, amuse-bouche, or wine pairing to customers to keep them curious and intrigued about the range of food and beverage options you provide.
If your restaurant is looking for interesting ways to set itself apart from the competition, partner with the team at ASTRALCOM. We help clients in the restaurant world re-invent their marketing strategies to grow their customer base and build loyalty.
