Do Microsites Simplify or Complicate a Brand’s SEO?

Microsites are popular among many brands because they are often cheaper to produce than complex landing pages and can be rolled out relatively quickly. A microsite stands outside a main site’s code base and processes and can be appealing for one-off projects that don’t necessarily connect with a brand’s broader digital messaging.

Suppose you’re wondering whether a microsite is the correct move for your next campaign, product launch, or blog series. In that case, most SEO experts will advise you to think carefully. There are clear advantages to microsites, but the drawbacks may outweigh the benefits. Because microsites link out from your main website, they create a complicated, disintegrated user flow. A microsite can also compete with your main site for keywords and rankings. 

Before committing to a microsite, let the experts at ASTRALCOM be your guide. We provide comprehensive digital marketing solutions and SEO expertise for brands across verticals. Learn more about how we help brands achieve SEO prominence and drive website traffic.