Reasons Why Email Marketing is Worth Paying Attention To

Email has been widely used since the mid-1990s – and yet, there are still great things to learn about leveraging email as a marketing channel. While digital ads and SEO are fundamental to any brand’s visibility and success, email marketing remains the most efficient way to reach your existing customers.

According to a recent report, email marketing topped the list of possible platforms brands can take advantage of – outpacing personalized ads and AI marketing significantly. B2B brands rely heavily on email marketing to reach customers. While email marketing is consistently used, it accounts for a minimal amount of overall marketing spend by most organizations. Email remains the most used format for customers to receive and use deals and promotions.

That said, accessing customers via their inboxes is no longer the only way to reach them. SMS marketing, social media marketing, and digital ads are also vying for attention. If you are looking for ways to combine the steadfast power of email with other channel strategies, ASTRALCOM can partner with you to examine the full potential of your digital ecosystem to optimize your email marketing and content strategy.