How To Frame Your Website Writing Around Conversions

When marketers are doing their jobs well, the landing pages, newsletters, social media posts, and ads they author generate traffic and interest. The many pathways to marketing success can create complex strategies and SEO engagement tactics – all of which are critical ingredients for a successful campaign and conversion approach. 

At the same time, the details make all the difference when it comes to marketing. The most comprehensive content strategy you can imagine will only go as far as your site’s copywriting quality. So how does a marketer approach copywriting with conversion in mind? Here are some tips: 

• Approach messaging as not just a way to encourage readers to make a purchase – think about how you are reaching them throughout their customer journey and how you can add value to their perception of your brand.
• Come across boldly and concisely. The more confident and unwavering you sound, the more likely you are to capture and retain a reader’s attention. 
• Stay on topic. Avoid anecdotes, metaphors, or narratives in your key touchpoints. Your copy should be very succinct unless you’re writing a long-form article.
• Write with a designer’s eye. People need to see and make sense of your copy quickly. Long headers, tight spacing, and eye-catching font choices can all benefit from a designer’s sensibility. If you don’t have an in-house graphic designer, consider text layouts as part of your website’s graphical treatment to ensure good alignment and visual effects.

Are you concerned that your copy might be getting in the way of your site’s success? At ASTRALCOM, we have decades of experience supporting brands’ messaging and appealing to customers’ psychology—partner with us to level up your copywriting and content strategy.