Habit-Jacking Consumers Toward Conversion?!

What’s in a habit? According to research, we conduct 45% of our daily lives based on habit. So, yeah, it’s kind of important to know what comprises a habit, even if from a purely humanistic understanding.

That’s where MarketingSherpa’s Daniel Burstein interview with Charles Duhigg comes in.

This is a brilliant interview and it reveals some interesting facets about habits. For example, every habit has three components. “A habit is, first of all — it’s a cue, which is a trigger for an automatic behavior to start, and then a routine, which is the behavior itself, and then finally a reward. That reward is how your brain learns to make that behavior, make that pattern, into something automatic, make it into a habit.”

The Power of Habit

Can marketers and content creators use these very elements of habit to create better engagement with consumers? Can they somehow insert themselves into consumers’ habit processes – can a habit be hijacked? It would certainly seem so.

In fact, we’ve long held to the belief that there is indeed a syntax to consumerism – that consumers respond to certain messaging tactics better than others.

If this kind of stuff interests you, then you will most definitely want to read our post, The Syntax of Consumerism.

Messaging for results is part art and part science and we’ve married the two together to deliver outstanding results for our clients. We encourage you to form a new habit and look to ASTRALCOM as your digital marketing partner.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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