How To Build Up Your Site’s Technical SEO From The Ground Up
Optimizing a website for search engine success is a multifaceted process – there are many ways to help ensure that a site can be discovered and matched with content-appropriate keywords. For technologists and business owners, the checklist of technical SEO components can feel unwieldy – I’m a fan of the way this article breaks it down into a pyramid of priorities to help make sense of the significance of different elements.
First and foremost, run regular audits of your site’s technical SEO performance. Depending on how often you make changes to the site or load content, this could be a quarterly or annual process – get it on the calendar and don’t let it slip by! Staying on top of your indexed and linkable sites is the first step in an audit and can help you lay the foundation of your SEO functionality, which is crawlability. A site needs to have an unblocked sitemap, be open to bots and feature the best possible sequence of findable pages.
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